Labour’s “principles”.
If you want one paragraph to sum up the unprincipled evil of Labour, This one on Labour-Uncut by Dan Hodges
“You begin by deciding where you want to position yourself politically. You then develop a policy framework to support that positioning. And finally you construct a philosophical and intellectual narrative to define your programme as you sell it to the electorate”
… is it.
Dan Hodges is a remarkable piece of work. He is a living, breathing embodiment of pretty much everything Machiavelli ever had to say. He long ago stopped being a pragmatist and evovled into a total cynic.
That said, he can be entertaining when, as a bitter supporter of Miliband Minor's brother, he tears the incumbent Labour leader a new one.
The political strategy you describe may be deeply cynical, but it works a treat. All one needs is a majority of voters who are poorly educated, apathetic, entitlement obsessed, and stupid. We fulfil this criterion in spades, hence where we are today.
Give it a few more years and they'll expand the suffrage even further to include prisoners, illegal aliens and sixteen year olds. Then things will get even more silly.
Seems more like a definition of "marketing" rather than political prinicple.
Then again that's all the 1997 general election really was – a marketing exercise.